New Video Series Launched:  Is the FCEF a Bust? Episode 4

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Prefer to watch on YouTube?  Tap the link to watch the entire series, 'Is the Floor Covering Education Foundation (FCEF) a Bust?'

Is the Floor Covering Education Foundation (FCEF) a Bust? Episode 4 Transcript:

Robert Alexander: I would say that the FCEF has to be successful in any way to bring in new installers so that we can take care of in using our technology that will benefit that installer throughout its professional career. 


Jared King: So, Robert, do you think that technology really is the best way for recruiting installers and through their professional journey? 


Robert Alexander: Well, let me be clear, we're not a recruiting company. The FCEF is a recruiting company, and we take care of the installer throughout its journey for its whole life through its whole profession. Right? So we're not in the business to go out and get new installers come in the industry. That's not what we do. It's not our job. Completely different than the FCEF. In fact, I would say that the FCEF has to be successful in any way to bring in new installers so that we can take care of them in using our technology that will benefit that installer throughout its professional career. 


Voiceover: Here, at one of their brainstorming sessions, they look at how smartphone technology like ambient and GPS sensors can notify installers about specifications from material data sheets. They have found that by coupling location and temperature data to job site materials specs, an application can notify an installer when it's too cold to install certain product that day. An idea that material information can become automated and provide installation intelligence to the installer, and to manufacturers to reinforce warranties. 


Robert Alexander: We're focusing on one area. We're focusing on installers first. And then we're also focusing on the tools that we can offer those installers and providing them the services they need to be smarter. 


Jared King: So you're really banking on the fact that the FCEF is successful in this new program? 


Robert Alexander: Well, sure, yeah, that's right. That's why I'm so adamant that it's successful. That it has to be successful. But the program, the way it's built right now, it's not. And I want it to be. I mean, I care. I truly care that these installers are treated in a way that benefits them from the very beginning. Because if we don't get it right in the beginning, we're not going to get it right in the middle and we're not going to get it right in the end. Think about it. If we have no FCEF now, and a new installer comes in, they get the same industry as we had in the 1980s.


Voiceover: Robert called Scott Humphrey to see if he can help. He is still waiting for a return call.